Skip to main content
Hotline 0977 125 657

Nationwide delivery · Free shipping from 500,000₫ · Pay on delivery

Pure Aroma Shampoo – image 1

JLP · Kana Richesse

Pure Aroma Shampoo

Pure Aroma Shampoo

50% offOn sale

441.000₫Original price: 882.000₫

You save 441.000₫

In stock

SKU: L1020

Buy on Shopee

Order right here on the website and pay cash on delivery (COD). Shipping is free from 500,000₫. You can also buy in JLP Vietnam's Shopee store. For advice, message us on Zalo or give us a call.

Watch us on TikTok
  • All-in-one shampoo for scalp and hair; no conditioner needed
  • Active ingredient dipotassium glycyrrhizate (licorice-derived) helps prevent dandruff and itching (quasi-drug in Japan)
  • Coconut-derived amino-acid cleansers and a rich lather; no squeaky finish
  • 23 hair-conditioning ingredients: ginseng root, camellia seed, swertia, panthenol, hyaluronic acid, collagen, silk...
  • Heat-active silk derivative forms a protective film under the dryer for a smooth, silky feel
  • Alcohol-free, mineral-oil-free, no synthetic fragrance, sulfate-free, silicone-free; geranium and lavender aroma oils
Volume
300mL
Origin
Japan

Suitable skin types

  • Hair that lacks shine
  • Hair losing body and bounce
  • Hair losing volume
  • Dry and frizzy hair
  • Hair damaged by coloring or bleaching

Product description

Pure Aroma Shampoo (now sold in Japan as PA Shampoo EX) is Japan Life Pharmaceutical's all-in-one scalp shampoo that cares for the scalp and hair at the same time. In Japan it is a quasi-drug (医薬部外品): its active ingredient, licorice-derived dipotassium glycyrrhizate, helps prevent dandruff and itching.

Coconut-derived amino-acid cleansers wash the scalp and hair in a rich lather without a squeaky finish, and 23 hair-conditioning ingredients such as ginseng root, camellia seed and swertia extracts, panthenol, hyaluronic acid, collagen and silk care for both. One step is enough and no conditioner is needed, which keeps friction low. A heat-active silk derivative reacts to the heat of the dryer to form a protective, moisturizing film for a smooth, silky feel.

Scented with an original blend of natural aroma oils such as geranium and lavender. Alcohol-free, mineral-oil-free, no synthetic fragrance, no tar colorants, sulfate-free cleansers, silicone-free. The brand states the product was renamed from Pure Aroma Shampoo to PA Shampoo EX with no change in ingredients.

Key ingredients

  • Dipotassium glycyrrhizate (active ingredient, licorice-derived)

    The product's active ingredient (有効成分): helps prevent dandruff and itching and keeps the scalp clean and healthy.

  • TEA-cocoyl glutamate (coconut-derived amino-acid cleanser)

    Gentle cleansing with a strong conditioning effect; leaves moisture in hair and scalp.

  • Ginseng root extract

    The saponins in ginseng moisturize the scalp and help keep it healthy.

  • Camellia (Camellia japonica) seed extract

    Rich in oleic acid with high moisturizing power; helps limit dandruff and itching caused by dryness.

  • Heat-active silk derivative

    Reacts to dryer heat to form a protective film that moisturizes and smooths the hair surface.

How to use

1. Wet hair and scalp with lukewarm water. 2. Work an appropriate amount into a lather in your palms, then spread it through the hair. 3. Wash the scalp gently while massaging it into a lather. 4. If the hair does not have enough lather, lather a little more and wash the hair with the foam. 5. Leave the lather on for about 30 seconds as a foam pack, then rinse thoroughly. About 1.5–2 months of use for medium-length hair.

Full ingredients

Ingredients (INCI)

Dipotassium Glycyrrhizate, Water/Aqua, TEA-Cocoyl Glutamate, Cocamide DEA, Sodium C14-16 Olefin Sulfonate, Pentylene Glycol, Propanediol, Cocamidopropyl Betaine, Polyquaternium-10, Phenoxyethanol, Fragrance/Parfum, Potassium Hydroxide, Citrus Aurantium Amara Peel Extract, Butylene Glycol, Camellia Japonica Seed Extract, N-[2-Hydroxy-3-[3-(Dihydroxymethylsilyl)Propoxy]Propyl] Hydrolyzed Silk, Panthenol, Prunus Yedoensis Leaf Extract, Paeonia Albiflora Root Extract, Mentha Piperita Leaf Extract, Citrus Unshiu Peel Extract, Sodium Hyaluronate, Eriobotrya Japonica Leaf Extract, Kjellmaniella Crassifolia Extract, Sulfur-Containing Aluminum Silicate, Squalane, Prunus Armeniaca Juice, Glycerin, Glycine Soja Seed Extract, Chlorella Vulgaris Extract, Aloe Barbadensis Leaf Extract, Swertia Japonica Extract, Glycyrrhiza Glabra Root Extract, Glycerylamidoethyl Methacrylate/Stearyl Methacrylate Copolymer, Panax Ginseng Root Extract, Hydrolyzed Collagen, Pueraria Lobata Root Extract

Ingredient — Function

IngredientFunction
Dipotassium GlycyrrhizateHumectant, Skin conditioning
Water/AquaSolvent
TEA-Cocoyl GlutamateCleansing, Hair conditioning, Surfactant - cleansing
Cocamide DEASurfactant - emulsifying, Emulsion stabilising, Surfactant - foam boosting, Surfactant - cleansing, Viscosity controlling
Sodium C14-16 Olefin SulfonateCleansing, Foaming, Surfactant - cleansing
Pentylene GlycolSkin conditioning, Solvent
PropanediolSolvent, Viscosity controlling
Cocamidopropyl BetaineAntistatic, Cleansing, Surfactant - foam boosting, Hair conditioning, Surfactant - cleansing, Viscosity controlling, Skin conditioning - miscellaneous
Polyquaternium-10Antistatic, Film forming
PhenoxyethanolAntimicrobial, Preservative
Fragrance/ParfumFragrance
Potassium HydroxideBuffering
Citrus Aurantium Amara Peel ExtractFragrance, Refreshing, Skin conditioning
Butylene GlycolHumectant, Skin conditioning, Solvent, Viscosity controlling
Camellia Japonica Seed ExtractSkin conditioning
N-[2-Hydroxy-3-[3-(Dihydroxymethylsilyl)Propoxy]Propyl] Hydrolyzed SilkHair conditioning
PanthenolAntistatic, Hair conditioning, Skin conditioning
Prunus Yedoensis Leaf ExtractSkin conditioning
Paeonia Albiflora Root ExtractSkin conditioning
Mentha Piperita Leaf ExtractSkin conditioning
Citrus Unshiu Peel ExtractFragrance
Sodium HyaluronateHumectant, Skin conditioning
Eriobotrya Japonica Leaf ExtractSkin conditioning, Skin protecting, Tonic
Kjellmaniella Crassifolia ExtractSkin conditioning - emollient
Sulfur-Containing Aluminum SilicateHair conditioning
SqualaneSkin conditioning - emollient, Hair conditioning, Refatting, Skin conditioning
Prunus Armeniaca JuiceMoisturising
GlycerinHair conditioning, Humectant, Skin protecting, Solvent, Viscosity controlling
Glycine Soja Seed ExtractSkin conditioning
Chlorella Vulgaris ExtractSkin conditioning
Aloe Barbadensis Leaf ExtractSkin conditioning - emollient, Humectant, Skin conditioning
Swertia Japonica ExtractSkin conditioning
Glycyrrhiza Glabra Root ExtractSkin conditioning - emollient, Skin conditioning, Smoothing, Soothing
Glycerylamidoethyl Methacrylate/Stearyl Methacrylate CopolymerFilm forming, Humectant
Panax Ginseng Root ExtractSkin conditioning - emollient, Hair conditioning, Skin protecting, Tonic
Hydrolyzed CollagenAntistatic, Skin conditioning - emollient, Film forming, Hair conditioning, Humectant, Skin conditioning
Pueraria Lobata Root ExtractHumectant
As printed on the package

[有効成分] グリチルリチン酸ジカリウム [その他の成分] 精製水、N-ヤシ油脂肪酸アシル-L-グルタミン酸トリエタノールアミン液、ヤシ油脂肪酸ジエタノールアミド、テトラデセンスルホン酸ナトリウム液、1,2-ペンタンジオール、1,3-プロパンジオール、ヤシ油脂肪酸アミドプロピルベタイン液、塩化O-[2-ヒドロキシ-3-(トリメチルアンモニオ)プロピル]ヒドロキシエチルセルロース、フェノキシエタノール、香料、水酸化カリウム、トウヒエキス、1,3-ブチレングリコール、ツバキエキス、N-[2-ヒドロキシ-3-[3-(ジヒドロキシメチルシリル)プロポキシ]プロピル]加水分解シルク、D-パントテニルアルコール、サクラ葉抽出液、シャクヤクエキス、セイヨウハッカエキス、チンピエキス、ヒアルロン酸ナトリウム(2)、ビワ葉エキス、海藻エキス(1)、含硫ケイ酸アルミニウム、スクワラン、アンズ果汁、濃グリセリン、ダイズエキス、クロレラエキス、アロエエキス(2)、センブリエキス、カンゾウフラボノイド、グリセリル-N-(2-メタクリロイルオキシエチル)カルバメート・メタクリル酸ステアリル共重合体、ニンジンエキス、加水分解コラーゲン末、カッコンエキス

Precautions for use

Rinse thoroughly: leftover shampoo can cause scalp trouble, so rinse the scalp carefully as well as the hair. Do not use on areas with wounds, swelling, eczema or other abnormalities. If the product gets into the eyes, rinse it out immediately. If the product does not suit your skin, i.e. in cases such as the following, stop using it. Continuing to use it may worsen the symptoms, so consulting a dermatologist is recommended. (1) If redness, swelling, itching, irritation or other abnormalities appear during use. (2) If such abnormalities appear when direct sunlight strikes the skin where the product was used.

Product information

Product line
Kana Richesse
Origin
Japan
Volume
300mL
Product code (SKU)
L1020
Manufacturer
Japan Life Pharmaceutical Co., Ltd. (日本ライフ製薬株式会社)Shinjuku Park Tower N30F, 3-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1030, Japan
Manufacturer (per the brand's legal notice)
株式会社シュウエイトレーディング (Shuei Trading Co., Ltd.) — 製造元 (manufacturer) per the official legal notice
Distributor in Vietnam
Shuei Trading Việt Nam (JLP Việt Nam)
Category in Japan
Quasi-drug (医薬部外品): medicated shampoo with an active ingredient
Active ingredient
Dipotassium glycyrrhizate (グリチルリチン酸ジカリウム), licorice-derived
Approved effects (効能・効果)
Prevents dandruff and itching. Cleanses hair and scalp. Keeps hair and scalp healthy. Prevents sweat odor of hair and scalp.
Formula claims (brand)
Alcohol-free, mineral-oil-free, no synthetic fragrance, no tar colorants, no sulfate cleansers, silicone-free. Natural essential-oil scent.
Name and packaging
The brand renamed Pure Aroma Shampoo (ピュアアロマシャンプー) to PA Shampoo EX with no change in ingredients; the new package is a brown pump bottle.
Approximate usage period
About 1.5–2 months for medium-length hair
Unit
Piece

Source: the brand's official page